44,000 EUR
Officine Panerai ”RADIOMIR 10 Days GMT PINK GOLD” Pièce Unique. Notes In March of ten years ago, the then Vendôme Group, now Richemont, acquired the branch of Officine Panerai concerned with Watches, Compasses, Depth Gauges and Precision Optical Instruments. Also acquired along with the branch was the brand Officine Panerai, while the previous organization was called Panerai Sistemi. In the 1930s Officine Panerai was official supplier to the Italian Navy of sophisticated, high precision devices. Amongst the multitude of ideas and instruments realized, a special range of watches was created specifically designed for use in extreme and highly risky conditions. Since 1993 these special and secret military watches have been made available to the general public in limited editions under the original brands Luminor and Mare Nostrum. The acquisition of Panerai from the Vendôme Group has underlined the turning-point of the Brand consecrating Panerai, through an international launch, as Brand of sport watchmaking with high quality. A long voyage then, and one full of ideas, reflecting the values that Panerai has held since its origins. Values of ideas, values of men and women, values of a city, Florence, international home and point of reference of craftsmanship, creativity and a taste for beautiful things. Ten years ago an idea emerged – to put together a watch with an unusual and yet authentic shape, with an extraordinary testimonial, Sylvester Stallone - but no brand existed.
Auctioneer:
Antiquorum
Date:
2007-09-20